From its founding in 2016 as "Highline" to its evolution into Soumotors, the brand has been more than an automotive representation; it's a passion for excellence, an unwavering commitment to automotive aesthetics and a constant journey to redefine industry standards. From the name "Highline" to Soumotors, this change is not just one of identity, but of an evolutionary vision. It reflects growth, innovation and determination to offer an exceptional automotive experience under a new name, but with the same dedication. This project resulted in a cohesive and impactful visual identity that reflects Soumotors' authenticity and passion. From the flannel label to the online presentation, every detail has been carefully considered to convey a consistent message of quality and commitment.