MOA
MOA
MOA
Automotive Aesthetics
Projeto
Branding - Visual Identity
Localização
Brazil, São Paulo
Tempo
Friday, March 1, 2024
Since its foundation in 2016 as "Highline" until its evolution into Soumotors, the brand has been more than an automotive representation; it is a passion for excellence, an unwavering commitment to automotive aesthetics, and a constant journey to redefine industry standards.
Since its foundation in 2016 as "Highline" until its evolution into Soumotors, the brand has been more than an automotive representation; it is a passion for excellence, an unwavering commitment to automotive aesthetics, and a constant journey to redefine industry standards.

Detalhes do desenvolvimento
Detalhes do desenvolvimento
Desde sua fundação em 2016 como "Highline" até sua evolução para Soumotors, a marca tem sido mais do que uma representação automotiva; é uma paixão pela excelência, um compromisso inabalável com a estética automotiva e uma jornada constante para redefinir os padrões da indústria. Da denominação "Highline" para Soumotors, esta mudança não é apenas de identidade, mas de uma visão evolutiva. Reflete o crescimento, a inovação e a determinação em oferecer uma experiência automotiva excepcional sob um novo nome, mas com a mesma dedicação. Este projeto resultou em uma identidade visual coesa e impactante que reflete a autenticidade e a paixão da Soumotors. Desde a etiqueta da flanela até a apresentação online, cada detalhe foi cuidadosamente considerado para transmitir uma mensagem consistente de qualidade e compromisso.
Desde sua fundação em 2016 como "Highline" até sua evolução para Soumotors, a marca tem sido mais do que uma representação automotiva; é uma paixão pela excelência, um compromisso inabalável com a estética automotiva e uma jornada constante para redefinir os padrões da indústria. Da denominação "Highline" para Soumotors, esta mudança não é apenas de identidade, mas de uma visão evolutiva. Reflete o crescimento, a inovação e a determinação em oferecer uma experiência automotiva excepcional sob um novo nome, mas com a mesma dedicação. Este projeto resultou em uma identidade visual coesa e impactante que reflete a autenticidade e a paixão da Soumotors. Desde a etiqueta da flanela até a apresentação online, cada detalhe foi cuidadosamente considerado para transmitir uma mensagem consistente de qualidade e compromisso.
Explore o resultado










Resultado gerado
Resultado gerado
In creating the unique symbol for Soumotors, we delved into the essence of the brand, seeking to represent not just a monogram but a unique experience. The symbol is the artistic fusion of the letters "S" and "M" from Soumotors, intertwined in an abstract form that goes beyond the conventional. The marriage of the letters "S" and "M" is more than a fusion; it is a symbiosis of elements that capture the multifaceted essence of Soumotors. The "S" and the "M" intertwine, communicating the intrinsic unity between the aesthetics and performance that define our brand. The cut lines inside the symbol are not mere lines; they are visual statements of modernity and innovation. Each cut is a deliberate break, representing our bold approach to pushing boundaries and forging new paths in the automotive sector. The abstraction of the symbol is not just stylistic; it is strategically designed to convey exclusivity. Each stroke, each curve, is a visual signature that differentiates Soumotors and positions it as a unique and innovative brand in the automotive universe. This symbol is more than a mark; it is a visual narrative that tells the story of passion, precision, and a constant pursuit of excellence. It is an emblem that reflects our dedication to transforming each vehicle into a distinct expression of elegance and performance. The Soumotors Symbol is the personification of our promise: to elevate the automotive experience beyond the conventional, redefining standards and celebrating individuality.
In creating the unique symbol for Soumotors, we delved into the essence of the brand, seeking to represent not just a monogram but a unique experience. The symbol is the artistic fusion of the letters "S" and "M" from Soumotors, intertwined in an abstract form that goes beyond the conventional. The marriage of the letters "S" and "M" is more than a fusion; it is a symbiosis of elements that capture the multifaceted essence of Soumotors. The "S" and the "M" intertwine, communicating the intrinsic unity between the aesthetics and performance that define our brand. The cut lines inside the symbol are not mere lines; they are visual statements of modernity and innovation. Each cut is a deliberate break, representing our bold approach to pushing boundaries and forging new paths in the automotive sector. The abstraction of the symbol is not just stylistic; it is strategically designed to convey exclusivity. Each stroke, each curve, is a visual signature that differentiates Soumotors and positions it as a unique and innovative brand in the automotive universe. This symbol is more than a mark; it is a visual narrative that tells the story of passion, precision, and a constant pursuit of excellence. It is an emblem that reflects our dedication to transforming each vehicle into a distinct expression of elegance and performance. The Soumotors Symbol is the personification of our promise: to elevate the automotive experience beyond the conventional, redefining standards and celebrating individuality.

Falar com o William
Strategy
William Aguiar
Design
William Aguiar
Example
Name of the person

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© 2024 - All rights reserved.
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Let's create a great success story!
The initiative comes primarily from you, we will handle the rest. Get in touch and let's talk business.
© 2024 - All rights reserved.
Terms of use
Cookies

Let's create a great success story!
The initiative comes primarily from you, we will handle the rest. Get in touch and let's talk business.
© 2024 - All rights reserved.
Terms of use
Cookies