I am Motors

I am Motors

I am Motors

Estética Automotiva

Projeto

Branding - Visual Identity

Localização

Brazil, São Paulo

Tempo

Wednesday, December 27, 2023

Since its founding in 2016 as "Highline" to its evolution into Soumotors, the brand has been more than just an automotive representation; it is a passion for excellence, an unwavering commitment to automotive aesthetics, and a continuous journey to redefine industry standards.

Since its founding in 2016 as "Highline" to its evolution into Soumotors, the brand has been more than just an automotive representation; it is a passion for excellence, an unwavering commitment to automotive aesthetics, and a continuous journey to redefine industry standards.

Detalhes do desenvolvimento

Detalhes do desenvolvimento

Since its foundation in 2016 as "Highline" to its evolution into Soumotors, the brand has been more than just an automotive representation; it is a passion for excellence, an unwavering commitment to automotive aesthetics, and a constant journey to redefine industry standards. The name change from "Highline" to Soumotors is not just an identity shift, but an evolutionary vision. It reflects growth, innovation, and determination to provide an exceptional automotive experience under a new name, yet with the same dedication. This project resulted in a cohesive and impactful visual identity that reflects the authenticity and passion of Soumotors. From the flannel label to the online presentation, every detail has been carefully considered to convey a consistent message of quality and commitment.

Since its foundation in 2016 as "Highline" to its evolution into Soumotors, the brand has been more than just an automotive representation; it is a passion for excellence, an unwavering commitment to automotive aesthetics, and a constant journey to redefine industry standards. The name change from "Highline" to Soumotors is not just an identity shift, but an evolutionary vision. It reflects growth, innovation, and determination to provide an exceptional automotive experience under a new name, yet with the same dedication. This project resulted in a cohesive and impactful visual identity that reflects the authenticity and passion of Soumotors. From the flannel label to the online presentation, every detail has been carefully considered to convey a consistent message of quality and commitment.

Explore o resultado

Resultado gerado

Resultado gerado

In creating the exclusive symbol for Soumotors, we delved into the essence of the brand, seeking to represent not just a monogram, but a unique experience. The symbol is the artistic fusion of the letters "S" and "M" from Soumotors, intertwined in an abstract form that goes beyond the conventional. The marriage of the letters "S" and "M" is more than a fusion; it is a symbiosis of elements that capture the multifaceted essence of Soumotors. The "S" and "M" intertwine, communicating the intrinsic union between the aesthetics and performance that define our brand. The cut lines inside the symbol are not mere lines; they are visual statements of modernity and innovation. Each cut is a deliberate break, representing our bold approach to pushing boundaries and forging new paths in the automotive sector. The abstraction of the symbol is not just stylistic; it is strategically designed to convey exclusivity. Each stroke, each curve, is a visual signature that differentiates Soumotors and positions it as a unique and innovative brand in the automotive universe. This symbol is more than just a brand; it is a visual narrative that tells the story of passion, precision, and a constant quest for excellence. It is an emblem that reflects our dedication to transforming each vehicle into a distinct expression of elegance and performance. The Soumotors Symbol is the personification of our promise: to elevate the automotive experience beyond the conventional, redefining standards and celebrating individuality.

In creating the exclusive symbol for Soumotors, we delved into the essence of the brand, seeking to represent not just a monogram, but a unique experience. The symbol is the artistic fusion of the letters "S" and "M" from Soumotors, intertwined in an abstract form that goes beyond the conventional. The marriage of the letters "S" and "M" is more than a fusion; it is a symbiosis of elements that capture the multifaceted essence of Soumotors. The "S" and "M" intertwine, communicating the intrinsic union between the aesthetics and performance that define our brand. The cut lines inside the symbol are not mere lines; they are visual statements of modernity and innovation. Each cut is a deliberate break, representing our bold approach to pushing boundaries and forging new paths in the automotive sector. The abstraction of the symbol is not just stylistic; it is strategically designed to convey exclusivity. Each stroke, each curve, is a visual signature that differentiates Soumotors and positions it as a unique and innovative brand in the automotive universe. This symbol is more than just a brand; it is a visual narrative that tells the story of passion, precision, and a constant quest for excellence. It is an emblem that reflects our dedication to transforming each vehicle into a distinct expression of elegance and performance. The Soumotors Symbol is the personification of our promise: to elevate the automotive experience beyond the conventional, redefining standards and celebrating individuality.

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Strategy

William Aguiar

Design

William Aguiar

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Let's create a great success story!

The initiative comes primarily from you, we will handle the rest. Get in touch and let's talk business.

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Let's create a great success story!

The initiative comes primarily from you, we will handle the rest. Get in touch and let's talk business.

© 2024 - All rights reserved.

Terms of use

Cookies

Let's create a great success story!

The initiative comes primarily from you, we will handle the rest. Get in touch and let's talk business.

© 2024 - All rights reserved.

Terms of use

Cookies